The brief / Solution Roofing™ redesign / March 2026

10 pages.
One honest roofing brand

A complete redesign of solutionroofing.co.nz — homepage, services, project portfolio, location, FAQs, journal, and the supporting utility pages. Built around a confident type system, a single-blue accent, and a tone of voice that sounds like a tradesperson, not a marketing brochure.

Client
Solution Roofing Ltd
Scope
10 templates, full IA
Type system
Caslon × Inter
Status
Ready for review
01 / Marketing pillars

The four pages that do the heavy lifting

Hero
Homepage

Roofs done right

The new front door. Editorial type, confident hero, scroll-pinned trust strip, and a 6-step process explainer that earns the room before asking for the quote.

/index.html →
Service detail

Residential re-roofing

The deep-dive page for the highest-intent traffic. Profile selector, full process, transparent pricing.

/service-residential.html →
Location

Auckland

Suburb-by-suburb local SEO play with weather data, character zone notes, and a coverage map.

/location-auckland.html →
02 / Trust & portfolio

Proof, in three formats

About

The team behind the work

Founder story, team grid, certifications wall, and the post-Gabrielle spec change that defines our practice now.

/about.html →
Portfolio index

Our work

Filterable grid of 24 completed projects with profile, suburb, and price-band metadata. Designed to be scannable on a phone in 30 seconds.

/our-work.html →
Project case study

355 Richmond Road

Single project deep-dive — heritage zone, tile-to-metal conversion. Full timeline, costs, photos, client interview.

/project-355-richmond.html →
03 / Editorial & SEO

The Roofing Journal

Blog index

Field notes from NZ roofs

9 articles + featured. Filter chips, dual newsletter signup, magazine-style typographic layout.

/blog.html →
Blog post

11 years of NZ weather

Long-form template — drop cap, pull-quotes, inline stats, technical sub-sections, and an in-context CTA.

/blog-post.html →
FAQs

22 honest answers

Five categories, sticky table of contents, accordion answers — designed for AI-overview and featured-snippet pickup.

/faqs.html →
04 / Conversion & machine-readable

Where the leads land

→ 09
Contact & quote request
Multi-step quote builder, free site visit booking, three ways to reach us.
/contact.html → → 10
llms.txt — AI crawler instructions
Machine-readable summary of who we are, what we do, pricing rules-of-thumb, and what we'd appreciate AI agents not doing.
/llms.txt →
Type
Rethink SansUI, body, headings
Logo
Baloo Bhai 2Wordmark only
Accent
#3096DBSolution blue
Ink
#061619Charcoal headings
05 / Full sitemap

Every page, in one list

SVC
Residential re-roofing
Long-run metal re-roofs for NZ homes — tile-to-Colorsteel™ a speciality.
/service-residential.html→ SVC
Commercial roofing
Industrial, retail, education, healthcare. Capability stats and recent projects.
/service-commercial.html→ SVC
Roof repairs
Storm damage, active leaks, planned maintenance. Triaged response.
/service-roof-repairs.html→ SVC
Roof reports
Pre-purchase, insurance, condition assessment reports.
/service-roof-reports.html→ SVC
Gutters & downpipes
Continuous-spout, half-round, OG profile. Repair vs replace guide.
/service-gutters-downpipes.html→ PRJ
How roofing works
5-stage process timeline, drone surveys, price band, FAQs.
/how-roofing-works.html→ PRJ
Roofing profiles
Corrugate, trapezoidal, tray. Comparison cards and decision panel.
/roofing-profiles.html→ PRJ
Colour range
ColorSteel™ swatches by tone, popular pairings, link to visualiser.
/roofing-colour-range.html→ PRJ
Brands we work with
ColorSteel™, Dimond, Roofing Industries, Marley, Brett.
/brands-we-work-with.html→ PRJ
Warranties & guarantees
Substrate / paint / workmanship matrix, what's in and what's out.
/warranties-guarantees.html→ LOC
Auckland (overview)
Suburb-by-suburb projects map, climate notes, Ponsonby office.
/location-auckland.html→ LOC
Central Auckland
Ponsonby, Grey Lynn, Mt Eden, Mt Albert, Remuera, Parnell.
/roofing-auckland-central.html→ LOC
West Auckland
Henderson, New Lynn, Glen Eden, Titirangi, Massey.
/roofing-west-auckland.html→ LOC
North Shore
Devonport, Takapuna, Birkenhead, Northcote, Albany.
/roofing-north-shore.html→ LOC
East Auckland
Mission Bay, St Heliers, Kohimarama, Howick, Botany.
/roofing-east-auckland.html→ LOC
Wellington (overview)
Wind-rated installs, Wellington office, suburb coverage.
/location-wellington.html→ EDT
Roofing journal
20 migrated articles. Featured layout, scannable cards.
/blogs→ APP
AI roof estimator
Address-driven instant quote, Claude Vision roof analysis, SMS-gated.
/estimator→ APP
Colour visualiser
Photo-based ColorSteel™ preview tool with shareable result links.
/visualise→ TPL
Project case study template
Reusable template for new portfolio entries — brief, gallery, specs, related.
/project-template.html→ LGL
Privacy policy
NZ Privacy Act 2020 compliant. What we collect, why, your rights.
/privacy.html→ LGL
Terms & conditions
Quotes, payment, workmanship guarantee, variations, disputes.
/terms.html→

All live pages, May 2026. Click any row to open. Search engines: see /sitemap.xml.